Comprehensive Online Resource for Soft Tissue Repair Adds New Dynamic Content, Features
March 8, 2010
Bloomington, Ind., March 8, 2010 — In response to its first-ever microsite on advanced soft tissue repair, Cook Medical has expanded CookBiodesign.com with new features including Q&A physician videos on biologics and links to the latest peer-reviewed articles, research and data on its Biodesign® Advanced Tissue Repair Products. The expanded site now offers surgeons and patients more than 800 educational resources on Biodesign products, which have been used in one million procedures and more than 91 countries for the treatment of conditions such as hernia, fistula, incontinence, pelvic organ prolapse and Peyronie's disease.
“CookBiodesign.com is becoming an invaluable resource for clinical information and procedural training in one of the most important technologies available for treating complex cases of soft tissue damage,” said Charles McIntosh, M.D., chief medical science and technology officer for Cook Medical. “It's an asset for surgeons and patients alike who want to learn more about the advantages of biologic grafts.”
Launched in October, CookBiodesign.com is designed to inform the medical community and patients on the long-term evidence and benefits of Cook's Biodesign products for a range of soft tissue repair procedures. The site has already drawn more than 160,000 page views and 70,000 unique visitors with its comprehensive resource library, containing procedural videos, procedural best practices and patient guides. The new features include eight video testimonials with medical and device experts explaining the differences between a biologic and synthetic healing response and the advantages of using biologics in complex cases. The site also features links to the latest peer-reviewed research and data on Biodesign, including citations and abstracts indexed through PubMed.
“We are thrilled with the site's early popularity, and have received all-around positive feedback from the medical community thus far,” said Andy Cron, vice president of Cook Medical's Surgery business unit. “Since the site's inception, we have been committed to continuously adding new features to the site, ensuring that the resources and information provided to the physician and patient are the most accurate and up-to-date. Our goal is to make CookBiodesign.com a truly 'one-stop shop' for physicians and patients seeking thorough, reliable, current information on biologic grafts for soft tissue repair.”
Biodesign is a whole new category in the evolution of soft tissue repair, addressing physicians' needs for an advanced biologic graft. Once implanted, Biodesign communicates with the body, signaling surrounding tissue to grow across the scaffold, allowing the body to restore itself. Biodesign completely remodels into fully vascularized tissue that becomes stronger over time, providing a permanent repair without a permanent material. Biodesign combines the best attributes of biologic grafts–resistant to infection and complete remodeling–with the added benefits of moderate price, ease of use and widespread availability. Introduced by Cook in 1995 and manufactured in the Cook Biotech facility in West Lafayette, Ind., the grafts have a proven track record in treating a range of conditions including hernias, fistulas, stress urinary incontinence, pelvic organ prolapse and Peyronie's disease, as well as in staple-line reinforcement for bariatric surgery and plastic and reconstructive surgery. To date, nearly 850 peer-reviewed articles have been published on the technology behind Biodesign. Follow Biodesign updates on Twitter at twitter.com/cooksurgery.
About Cook Medical
Founded in 1963, Cook Medical pioneered many of the medical devices now commonly used to perform minimally invasive medical procedures throughout the body. Today, the company integrates medical devices, drugs and biologics to enhance patient safety and improve clinical outcomes. Since its inception, Cook has operated as a family-held private corporation. For more information, visit http://www.cookmedical.com/. Follow Cook Medical on Twitter at twitter.com/cookmedicalpr.