Bloomington, Ind. – July 6, 2010 – Coming on the heels of CookARTLab.com's first anniversary, Cook Medical has introduced CookARTLab.com version 2.0, the newest edition of its website focused on assisted reproductive technology (A.R.T.). The upgraded site now offers improved user functionality, new educational resources and easier homepage access to Cook's featured A.R.T. products. In the site's first year alone, CookARTLab.com hosted 21,637 visitors from 100 countries around the world. Forty-six percent were return visitors, with eleven percent coming back to the site more than 200 times.

CookARTLab.com has expanded its Knowledge Center to include: Featured A.R.T. products, a resource library of educational information, recent A.R.T. and infertility publications, and information on Cook's research media products. Understanding the need to share the site's content, Cook has also added links to a variety of social media sources such as Twitter, Facebook, Google Buzz and other popular content-sharing web tools.

Along with the Knowledge Center, CookARTLab.com continues to showcase the industry's first interactive, behind-the-scenes video of a complete in vitro fertilization process, a discussion forum where fertility specialists can exchange experiences and information, and a calendar of events and breaking industry news.

"As the field of A.R.T. continues to grow and evolve, there is a continuing need for trusted, up-to-date resources that provide the latest research and developments in the industry," said Christina Anné, vice president and global leader of Cook's Women's Health unit. "We're pleased that CookARTLab.com is meeting these demands and has helped more than 20,000 visitors over the past year obtain the information they need on the subject. With these new updates, we look forward to helping more people obtain the information they need on A.R.T. and IVF."

For more than 25 years, Cook Medical has provided infertility and reproductive specialists with innovative products to meet the needs of each patient. Cook's end-to-end suite of A.R.T. products assists professionals in every step of the IVF process, from early infertility detection to embryo transfer. Cook A.R.T. Lab demonstrates the depth and breadth of the Cook solutions.

About CookARTLab.com
Cook Medical is a global leader in assisted reproductive technology (A.R.T.), which has resulted in the birth of approximately half a million babies in the United States, according to the American Society of Reproductive Medicine. To aid A.R.T. professionals and their patients, Cook recently launched CookARTLab.com, featuring the industry's first interactive video tour of an A.R.T. lab. Visitors to the site can view real-world demonstrations of ovum collection, sperm injection, embryo culture and embryo transfer, with guidance on how to optimize each step for improved pregnancy rates. The website also features a knowledge base with up-to-the minute links to the most current published research in A.R.T.; a discussion forum that allows professionals to exchange information and experiences; and a news center that posts upcoming industry events—making the Cook site a centralized resource on breaking research and best practices for fertility and reproductive specialists.

About Cook Medical
Founded in 1963, Cook Medical pioneered many of the medical devices now commonly used to perform minimally invasive medical procedures throughout the body. Today, the company integrates medical devices, drugs and biologic grafts to enhance patient safety and improve clinical outcomes. Since its inception, Cook has operated as a family-held private corporation. For more information, visit www.cookmedical.com. Follow Cook Medical on Twitter at twitter.com/cookmedicalpr.