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Reproductive Health
July 7th, 2014

A new look for the Reproductive Health team at ESHRE 2014


View of the Cook Medical Reproductive Health booth at ESHRE 2014, Munich, GermanyThe 2014 annual meeting of the European Society of Human Reproduction and Embryology (ESHRE) was a very special event. The society was celebrating its 30thannual meeting, and our team was celebrating the first international congress under the new brand direction of Reproductive Health.

Attendees and exhibitors travelled from all around Europe, the Middle East, Africa, Asia, and the United States, to meet their peers in Münich, Germany from June 28th to July 2nd. Münich’s International Congress Centre played host to a bustling scene as the crowds arrived for the opening ceremony on Sunday night. Our sales team were waiting at our booth to welcome old friends and customers, and to introduce our new product display bubbles.

Sydney-IVF-Embryo-Transfer-Catheter-Set-Guardia-Access-ET-and-Obutrator-on-display-in-product-bubbles-at-ESHRE-2014It was the first time we showcased our Obstetrics, Gynecology, and Assisted Reproductive Technology (ART) product lines in bubbles. Created by Danish artist Hanne Ravn Hernansen, the bubbles proved a huge hit with visitors to the booth, leading to some lively conversations and even photo sessions! Viewed together, the bubbles follow the possible pathways through the reproductive health life cycle of a patient. The cycle starts with the diagnosis of both the male and female fertility status, then moves on to gynecologic surgery, which in turn may led to ovum aspiration, embryo culture and transfer, and ultimately brings the patient to the labor and delivery stage. For our team, the bubbles were a fresh new way to communicate the message that our product portfolio assists physicians in taking a comprehensive approach to their patient’s reproductive health.

Cook Medical Reproductive Health ESHRE RunOn Monday evening our team left the booth behind and headed to the starting line for ESHRE’s annual 5 KM charity run in aid of Fertility Europe. Spirits (and possibly heart rates) were high as Reproductive Health representatives made their way around the course in the sunshine, a welcome break from the day’s earlier rain. A great atmosphere and a solid turnout kept everyone motivated and we plan to participate again next year at ESHRE 2015 in Lisbon, Portugal.