My role at Cook Medical generally confines me to my computer. Needless to say, when I was presented with the opportunity to attend the American College of Surgeons Clinical Congress this year, I jumped on it.
The fact that it was in San Francisco was a nice bonus.
Our team is spread all over the country. Any time we can meet up is a cause for celebration.
So, our Cook Medical booth (which was #425 in the exhibitor’s hall) was a fun place. We reconnected with surgeons that we know and love, and we even met some new faces.
We displayed our newest product, Zenapro, at the booth. It was great to introduce it to surgeons. I’m very proud of Zenapro; it’s the first hybrid hernia-repair device. Plus it looks good in the glass display box.
What I like most about the ACS congress is that the session topics are so varied.
- The ‘Is Private Practice Dead?’ panel was a real wake-up call for what surgeons are facing today. Dr. Caropreso, who moderated, said, “When my father was a doctor, it was a calling. When I became a doctor, it was a profession. For my son, a urologist, it is a job.”
- In the ‘Abdominal Wall Reconstruction’ panel, surgeons talked (sometimes passionately) about what type of reinforcement material works best in certain cases.
- The ‘What happened to the general surgeon?’ panel was also informative. Moderator Dr. Burns said that in the U.S., two general surgeons are retiring for every one new recruit.
Kudos to the American College of Surgeons for a great congress this year. I’m looking forward to Chicago.
Copywriter for Cook Surgery
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