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Newsroom
March 29th, 2017

Cook Medical announced as presenting sponsor for Beat the Heat 5K events


Winston-Salem, NC. — Twin City Track Club announced today that Cook Medical will become the Presenting Sponsor for the Beat the Heat 5K events, which will be held on July 22, 2017 starting at 6:30 p.m.

“We are honored that Cook Medical has selected to sponsor Beat the Heat, a move that will allow us to further our support of our community,” said Beat the Heat Race Director Er Ralston. “Cook Medical’s sponsorship will help us continue—and even increase—our efforts to promote health and fitness in the Winston-Salem and Triad area.”

Entering its twenty-first year, the Beat the Heat 5K has long been a popular Winston-Salem summertime tradition, known for its races that are tailored to participants with a wide variety of skill levels, as well as for its lively after-race, family-friendly festivities. The mission of the Beat the Heat 5K is to promote fitness and health, and improve the quality of life for individuals and families. The events—which typically attract almost a thousand participants, spectators and volunteers each year—include a one-mile Fun Run/Walk at 6:30 p.m., followed by the Beat the Heat 5K race at 7:00 p.m. and the NC USATF 5K Championship at 8:00 p.m. The Beat the Heat 5K has been recognized for the third year by Endurance Magazine as the “Best 5K in the Triad” and was featured in Running Journal magazine as the number-one “Under the Radar” race in the South.

“We work with physicians to provide treatment options for diseases to patients around the world,” said Scott Sewell, vice president of technology acquisition and development at Cook Medical. “The best way to fight disease, however, is to prevent it from occurring in the first place. For that reason, we’re very proud to be associated with such a popular and rewarding sporting event here in Winston-Salem. The Beat the Heat 5K complements Cook Medical’s long-standing commitment to fitness and well being within our company and our community. Walking and running can lower the risk of illnesses, such as coronary disease, diabetes, and cancer, as well as enhance overall physical and mental health.”

Proceeds from Beat the Heat benefit three local non-profits: The race host Twin City Track Club, as well as Charity Partner organizations Brenner FIT (Families in Training) and Girls on the Run (GOTR) Triad.

Entry fees are required for participation in the events. For spectators, the events are free and open to the public. More information on the race, including race registration, can be found at www.bth5k.org or www.twincitytc.org.

About Twin City Track Club

Beat the Heat is hosted by the Twin City Track Club (TCTC). TCTC is a non-profit organization dedicated to promoting running and fitness in the Winston-Salem, North Carolina area. Members are a cross-section of the community, representing runners and walkers of all abilities. Over its 40-year history, the club has held group activities to promote the social aspects of running, brought in nationally known speakers to educate and inspire, and assisted other organizations with their organized running events. It is Winston-Salem’s oldest running club and one of the largest clubs in North Carolina.

About Cook Medical

Since 1963 Cook Medical has worked closely with clinicians to develop technologies that eliminate the need for open surgery. Today we are combining medical devices, biologic materials and cellular therapies to help the world’s healthcare systems deliver better outcomes more efficiently. We have always remained family owned so that we have the freedom to focus on what we care about: patients, our employees and our communities. Find out more at http://www.cookmedical.com/, and for the latest news, follow us on Twitter, Facebook and LinkedIn.