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Newsroom
May 15th, 2014

Cook Medical’s Urology clinical division to showcase education and innovation efforts at annual AUA meeting


Orlando, Fla. – Cook Medical will exhibit augmented reality experiences, which is a technology used to simulate use of products, and host a skills challenge at their booth, #1617, at the annual American Urological Association (AUA) meeting. The booth will highlight Cook’s commitment to education and innovation.

“Education has been and will continue to be a crucial component of the support we give our customers,” said Jean-Marc Creissel, global leader of Cook Medical’s Urology division. “This year at AUA, we are excited to be delivering our instructive efforts through fun and more creative channels in a non-clinical setting. AUA is a proven partner in our global educational efforts and we are looking forward to another productive show.”

WHEN:
Augmented Reality Experiences
Saturday, May 17: 10 a.m. – 5:30 p.m.
Sunday, May 18 – Monday, May 19: 9 a.m. – 4 p.m.
Tuesday, May 20: 9 a.m. – 3:30 p.m.

Skills Challenge – Exhibit hall hours 
Saturday, May 17: 10 a.m. – Tuesday, May 20 at 12 p.m.

WHERE:
S & T Hall: Booth #1617

Orange County Convention Center
Orlando, Fla.

WHAT:
Augmented Reality Experiences
All visitors are invited to learn more about Cook Medical’s Urology products by participating in augmented reality experiences. The experiences demonstrate the capabilities of innovative products, including:
NGage® Nitinol Stone Extractor: Highlights the ability to reposition and release stones or remove a stone
Rhapsody H-30™ Holmium Laser System: Showcases the difference between the long and short pulse width, and shows how pulse width affects stone movement and how the stone breaks
BIGopsy® Backloading Biopsy Forceps: Highlights the sample size that can be obtained when BIGopsy is used
Resonance® Metallic Ureteral Stent: Demonstrates the pressure that the stent can withhold when compressed by a tumor

Skills Challenge 
Participants will have one minute to use the PERC NGage®, PERC NCompass®, or PERC NCircle® to remove as much stone burden as possible. Participants will then choose from the nitinol ureteroscopy baskets and be given two minutes to attempt to remove the burden ureteroscopically. The winner will be chosen on the basis of the total combined weight removed and will be announced by AUA officials at 12 p.m. on May 20 in the Residents Bowl area.

About Cook Medical
Since 1963 Cook Medical has worked closely with physicians to develop technologies that eliminate the need for open surgery. Today we are combining medical devices, biologic materials and cellular therapies to help the world’s healthcare systems deliver better outcomes more efficiently. We have always remained family-owned so that we have the freedom to focus on what we care about: patients, our employees and our communities. Find out more at www.cookmedical.com, and for the latest news, follow us on TwitterFacebook and LinkedIn.